What should a LinkedIn profile look like in 2025 to stand out as a leader?

Executives, board professionals, and key figures in growth companies are becoming increasingly active on LinkedIn. Simply filling out your profile is no longer enough—it needs to be strategic, clear, and, above all, impactful.

As executive search consultants, my colleagues and I see daily what kind of profiles attract interest. At Chief Executive Search, we are in full swing—even during the holiday season—seeking C-level leaders who can turn the impossible into reality, drive growth innovatively, and inspire others along the way. Finding a new opportunity can happen quickly these days, so it’s essential to keep your LinkedIn profile up-to-date and engaging.

Yes, you read that right.

1. Your headline is the first thing people notice

Your headline is not just your job title—it’s a chance to summarize your value proposition. A great leader doesn’t just “serve as CEO”—they drive growth, develop organizations, and steer strategy. Your headline should communicate what you bring to the table and for whom.

2. The about section: Your strategic narrative

Surprisingly, many leaders leave this section blank! Others list their career history, but that’s not the most effective way to convince others. Instead, think of this section as a story that ties your experience together.

• What is the common thread in your career?

• What have you learned?

• What is your vision for the future?

A profile that demonstrates how you’ve transformed organizations and highlights your leadership philosophy will attract the right people to your network.

3. Work experience: Show your impact, not just your roles

The most compelling profiles don’t just list job descriptions—they highlight the impact you’ve made. A leadership profile is not a CV; it should serve as a strategic portfolio that showcases:

• How you’ve driven business growth

• How you’ve shaped organizational culture

• What results were achieved under your leadership

Many profiles only list job titles—stand out by showcasing your impact.

4. Active engagement on LinkedIn

Leaders who share insights, comment on industry discussions, and engage with their network establish themselves as thought leaders. Your activity should include:

• High-quality, thought-provoking contributions

• Meaningful discussions in relevant networks

• Posts that reinforce your credibility and authority

5. Recommendations & networking: Social proof matters

Great leaders don’t work in isolation—networks are key. Recommendations from colleagues, board members, or other key figures provide social proof of your expertise and enhance your influence.

Personally, I always pay attention to these.

Your LinkedIn profile is a personal brand-building tool that showcases your expertise and future direction. As a leader, you’re looking for the right people for your team—but remember, the right people and opportunities are also looking for you.

What’s one thing that has made your LinkedIn profile more impactful?

Text: Eija Laine | eija.laine@chief.fi | +358 40 809 2997