The role of the CFO has changed – Being good with numbers is not enough

Writer: Jari Tourunen

Today’s CFO needs to master investor relations, communication, and the ability to tell the company’s story through finance.

Traditionally, CFOs were expected to be precise, reliable, and in control of all things financial. That’s still important – but it’s no longer enough.

The modern CFO is a strategic partner. They build bridges both inside the company and externally – to investors, the board, the media, and employees. They don’t just report the past – they help shape the future.

Expectations Have Changed – And Leadership Teams Are Feeling It

At Chief, we’ve led dozens of CFO searches over the past year alone. One clear trend? Boards and CEOs are often unsure or even confused about what they really need from a new CFO.

Should they prioritize IPO experience? Global exposure? Fundraising know-how? Communications skills?

That’s exactly where the right executive search partner makes a big difference. Finding a next- generation CFO isn’t just about screening CVs – it takes insight, structure, and the ability to coach and challenge the client’s thinking.

If your search partner can’t explain a clear search strategy already in the proposal stage, they probably haven’t done their homework.

Soft skills and storytelling are a must

Today’s CFO also needs strong meta-skills – like prioritization, emotional intelligence, collaboration, and reading the room. These are what make them effective in a leadership team and beyond.

And maybe most importantly: the CFO should be able to tell and strengthen the company’s story.

Not just in press releases or pitch decks – but in how they use numbers to show where the company is going and why it matters. That story should inspire employees, convince investors, and spark media interest.

5 Things today’s top CFOs are great at:

1. Strategic thinking and business understanding

The CFO is often the CEO’s closest advisor.

2. Managing financing and capital structure

Growth, acquisitions, and investments all require experience and good judgment.

3. Improving reporting and transparency

Clear and timely reporting builds trust and drives better decisions.

4. Risk management and compliance

Regulation is getting more complex – the CFO keeps the company prepared.

5. Storytelling - Investor and board communications

A good CFO can explain financials in a way that everyone understands.

What a top CFO brings to the CEO and the board:

1. Turns numbers into business insight.

2. Says “no” – in a smart and constructive way.

3. Looks ahead – doesn’t just react.

4. Helps formulating the story of the company - Builds trust with investors and the

market.

5. Frees up the CEO to focus on growth.

The great CFO can take your business to the next level

But only if you know how to find them – and if you’re ready to look beyond the traditional checklist. Wondering what kind of CFO could make the biggest difference in your company right now? Let’s discuss more.

Jari Tourunen |Partner| jari.tourunen@chief.fi | +358 40 056 0836